AB InBev extends FIFA partnership through 2030 as World Cup spending ramps up

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AB InBev has extended its global partnership with FIFA through 2030, securing sponsorship rights for the FIFA World Cup 2026, FIFA Women’s World Cup 2027 and the centenary FIFA World Cup in 2030. The agreement continues a relationship that began in 1986 and keeps Budweiser at the centre of one of sport’s most valuable commercial…

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