Canmakers are With it When it Comes to What Contemporary Consumers Want!
In the lead up to this month’s shows, Cannex and Fillex in Colorado, 1-3 May, and the 86th edition of the newly renamed IMDPA in Illinois, 22 – 23 May, last month’s Canmaking News Issue covered a number of stories, which concentrated on aluminium can packaging.
If you haven’t had a chance to look at April’s issue yet, you find articles about new and exciting can designs – slim cans, shaped cans, new sizes of cans; innovations in decorating – printing technology, inks and colours, all of which point to a vibrant industry continually evolving to keep au fait with the aspirations of the modern consumer.
And who is the modern consumer? Well, we’ve said it before, the younger plugged-in generations, the Millennials (those who are approaching or are in their early 30s) and the Centennials (those born at the turn of the century), are probably the most brand aware and image conscious consumers ever, and they have significant purchasing power.
And what do they want? Well, they want to belong. They want to be seen, even if it is only on Social Media: Facebook, YouTube and, especially, Shapchat and Instagram, and they want to look hip to their peers, which is where metal packaging comes in. A cool looking beverage can is more than just a receptacle, it’s an icon, an accessory, a style statement, and, as we are seeing in metal packaging, keeping up with what the Brittanys and Brandons, the Madisons and Masons want, means constant vigilance.
It’s demonstrably clear the industry is showing its mettle when it comes to listening to and understanding Generations Y and Z and we know we’ll see plenty more of where that came from at the IMDPA at the end of the month.
And if you can make it, we’ll see you there, out and about and at our stand in the Tabletop Exhibition Hall.
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