Mid summer is a time of high days and holidays for many of us but the world of canmaking carries on regardless.
This month we’re hunting down and looking at increasingly popular canned alcoholic summer beverages: craft beers, wines and cocktails; it’s not just the contents that are important, more and more on-trend manufacturers are using unique and fabulous art works to differentiate their products from more mundane or traditional cans. Not that we’re knocking the mundane or traditional, there is clearly a place for familiar and trusted packaging, but young modern consumers, as we’ve said before, are more image-aware than any previous generation and appealing to their visual sub-conscious is savvy marketing.
And talking about savvy marketing, this month features our guest writer Karen McKenzie, whose article The Reality of Marketing . . . or is it? investigates the 21st century multi-layered world of Augmented Reality.
As usual, throughout the coming month we’ll keep you up to speed with the goings-on in the metal packaging world with regular updates in our News In Brief and World News sections.
We’re always interested in your news and announcements, big or small, so please don’t hesitate to send them to firstname.lastname@example.org. You never know, you might find yourself featured in the Best of Canmaking News!
Get full access to the site and the latest industry news and insights delivered straight to your inbox – free. Canmaking News will keep you informed through our weekly news alerts.