August Issue 155 – Comment

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SUMMER IN A CAN

Welcome to the August issue of Canmaking News. It’s summer in the UK and we’ve lots of great summer stories for you, especially about the ready to drink beverage market. We know this sector gets a lot of coverage in the media, but to be fair, it is where the most innovative products, metal packaging and marketing is taking place.

Once again, it’s the 20 to 30-year age group, the millennials, who are the prime focus of this dynamic market, and beverage producers are not losing any momentum when it comes to new products and can designs, whether it’s canned coffees and teas, alcoholic sodas (see ‘Crooked Inspires’ in World News), craft beer, cocktails or energy drinks, there’s something to appeal to these image conscious consumers.

Of course, it’s not just the millennials who are interested in canned drinks, a Bristol based brewery (see ‘Drink Moor Beer’ in World News), has recently become the first to put their real ale into cans and real ale enthusiasts are traditionally in an older age bracket, although, of course, canning real ale is a way to attract an untapped market.

In our Feature article, this month, we take you on a fantasy dining cruise where we try to emulate, in cans, the eleven-course menu served to the first-class passengers on RMS Titanic on that that ill-fated night of 14 April 1912, not an easy task as you’ll see, but we did our best, considering.

Then, where better to work off all those extra calories but at an outdoor gym made from recycled aerosol cans (see Right Guard Recycled in World News).

And after your post-workout shower, you could pick up an iconic tin of Jean Paul Gaultier fragrance ‘Le Male’ or ‘Classique’, depending on whether you identify more closely with Superman or Wonder Woman! (See ‘Jean Paul Gaultier goes Out of This World’ in News in Brief.)

Happy summer holidays to all of you from us at Canmaking News, wherever you are and whenever your summer season.

Janis Osborn
Publisher
janis@canmakingnews.com

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