YOUR INDUSTRY NEEDS YOU
Karen McKenzie who is a freelance writer for the industry, considers the importance, ethics and structure of marketing in these unprecedented times of global crisis for Canmaking News As the world focuses on just one thing, how to save lives and stop the spread of Covid-19, the entire ecosystem of the economy is suffering from……...
Metpack – THE GREATEST SHOW ON EARTH?
Karen McKenzie takes a look at the phenomenon that is Metpack, the most successful show in the Metal Packaging Industry, exclusively for Camaking News. Exhibition success has, through time immemorial, proved to be difficult to maintain as suffered by P T Barnam,“The Greatest Showman”, who believed he had the winning formula yet struggled continually to keep……...
ADF Review 2020
New additions and Brexit advice This year’s ADF show, organised by the EasyFairs Group, took place at the Porte de Versailles in Paris on the 29th and 30th January. The exhibition has certainly grown with organisers seeing an additional 100 exhibitors compared to the year before bringing the total to 700. The largest addition this……...
Budweiser challenges marketing norms
Budweiser continues to challenge marketing norms Although you may have been busy watching the Superbowl to take notice of a new hashtag sweeping across social media, some of the more eagle eyed of you may have spotted Budweiser’s latest venture with John Knowles Ritchie (JKR), the SelfieBud. JKR created a special-edition label that can only……...
Cans on the go
2019 especially saw a significant shift in the way that consumers buy, consume and travel with alcoholic drinks.
The Reality of Marketing . . . or is it?
Karen McKenzie, freelance writer for the industry, investigates the multi-layered world of Augmented Reality Today, mobile phones are part of our reality, everyone has one. They are an appendage to our bodies; we are lost without them. Year after year, mobile phone technology just gets better and better. With network coverage stronger than ever and……...
Business Spotlight: Zeller+Gmelin: Without Colour Know-How You’re Flying Blind
“In the future there is no way round digital technology,” says Zeller+Gmelin.
Business Spotlight: A Colour Management Challenge from ColorCasters
ColorCasters focuses on printer calibration, general colour verification, brand colour verification, process control and custom profiles in conventional, digital and inkjet printing environments.
IMDPA Annual Conference 2019
The eagerly anticipated 2019 edition of the IMDPA conference got underway before 8 am on Wednesday 22 May at the Hilton Chicago Oak Brook Hills Resort & Conference Center in Chicago's western suburb of Oak Brook, Illinois.
The 86th International Metal Decorating and Packaging Annual Conference
With its commitment to improving and encouraging advancements in both metal decorating and packaging, the 2-day comprehensive conference programme features experts from around the world presenting the latest developments and key issues in metal decorating and packaging technology.